So, an event that highlighted the plight of Social Media in the country and the challenges it faces in scaling the mindset of the urbanizing Indians. Yes, Symbiosis Institute of Computer Studies and Research (SICSR) managed to bring together a plethora of experts on blogging, social media, privacy laws, entrepreneurs and writers on the topic to raise some interesting points in the two and a half hours i spent at the Vishwabhavan on our S.B. Road campus trying to filter down some useful tips for myself.
And since, it was the first time i was attending such an event, ever since i started blogging, i thought i’d cover it and make notes and i did. Here’s a summary of the happenings.
— Zain (@ziabolas) September 6, 2013
First up was Ms. Radha Giri, CEO, Midas Touch Consultants
These are the topics she briefly covered.
- What is personal brand
- Why it is important?
- Brand building using social media
- Practical tips on using social media platforms
For people taking their baby steps in social media space, it was a 10 min crash course you just had to attend.
- She also mentioned a good book ‘Connect the Dots’ by Rashmi Bansal and gave the examples of Kalyan Varma, Ex Yahoo and how he is now a freelance photographer, thanks to social. And also a home grown example of the Dehradun girl Shraddha Sharma, whose Youtube channel has attracted more than 2 million views.
- Some points to work on while defining your Personal Branding strategy
- Goals and objectives – what do you want to achieve?
- What do you want to talk about?
- Tone of opinion
- http://www.usernamecheck.com: An important tool for taking a background check on yourself on the web. “Claim your identity!!”, she said. So true.
- Notes on Social Networks
- Personal Profile
- Company Pages
- University Pages
- Status updates
Baccha Baccha jaanta hai Facebook use karna. Still i recommend you go through the Facebook’s Data Use Policy. I am sure, you’ll be surprised by a few pointers you did not know.
- Don’t forget to add a Personal touch. No one likes to see a bot at the other end of the screen. A good example is of Padmasree, CTO, Cisco and how she loves to occassionaly tweet about her personal trips to give people a perspective of her real self.
Sittin’ on the dock of the bay… (at Morro Rock) [pic] — https://t.co/BJ33RpumUz
— Padmasree (@Padmasree) August 31, 2013
- Lists. Use this feature of twitter to create Private and Public lists that not only help you but also your followers keep a track of things you follow. Everyone loves to be organized.
- Personal tone. Once again, she stressed on the personal nature of opinion to build a certain online image.
- Content is king. Nothing leverages you more than good content. Keyword stuffing will only take you so far.
Q How do brands leverage themselves apart from facebook pages?
A: Hit where your target audience is. Eg. Dell twitter handle for offers getting millions in revenue
- And yes, for every one word written on a blog, read a 100. That’ll do the trick.
Q If social media is so important, why is it not allowed in college.
LinkedIn for Students
Ms Priya Florence Shah, CEO, BlogBrandz. The long time blogger and writer briefly covered the following points to enrich the students on how to leverage LinkedIn for their purposes.
- LinkedIn for Students (from ages 13 onwards) launching since 12th September
- LinkedIn for universities
- Warm Contacts are your friends, family etc and Alumni
- Explore Jobs portal
- Make your profile 100% complete (100% complete profile = 40x more opportunities)
- Keyword rich summary
- Get solid recommendations
- Claim your unique LinkedIn URL
- Share your work
- Student Jobs portal on LinkedIn for Internships and Jobs
Simple Tips for Personal Branding on LinkedIn
- Be authentic
- Create distinctive profile headline
- Avoid clichés
- Be visible
- Build brand associations
- Add to your knowledge
- Share in LinkedIn Groups
- Be personal
- Be consistent
- Give generously
- Take your online connections Offline
Q How do you monetize Personal branding using LinkedIn and related social networks? (by my friend Prasenjit)
A: Says use LinkedIn for B2B and facebook for B2C communications. Simple enough.
And yes, if you don’t like blogging and writing, there a couple of things you might do for your Personal Branding.
Where does this link open up?
Kiruba Shankar, Digital Entrepreneur of the year 2012, CEO, BusinessBlogging, Farmer!!?
Dr. Anupam Saraph, Mentor, Environmentalist, Policy maker
Tanvi Bhatt, Founder Panache, Personal branding agency, CXO Personal brand manager
Mr. Lalit Kathpalia, Director, SICSR
Mahesh Baxi, Leadership Author
For more detailed profiles please visit the Eventbrite page, which i must say is an excellent site by navigational terms and sleek design.
Here are a few delightful excerpts from the discussion.
Mahesh: When do you know you are addicted to social media?
A: When you keep pressing F5 every five minutes.
Q How would you describe the social media scene and culture in school and college campuses?
Lalit: Mentions initiatives in SICSR and the changing environment in his college.
Kiruba: There is a need to engage in meaningful relationships. Make use of a tool for our personal benefit.
Q Obstacles for Social media?
Kiruba: Ignorance on part of the students and teachers too. Eg. Some teachers in the south still punish the students if they use Wikipedia for completing projects.
(Scandalized looks all around..lol)
Lalit: Localization of Wikipedia and related resources is a must.
Q Are corporates really listening to people on social media?
Tanvi: Yes, so ‘Plan, Position, Perform’. Know yourself. Blogs and Websites help create clarity of thought.
Kiruba: Kickout free email id’s. Get personalized domain id’s for your websites.
Q Corruption free IOC campaign ‘successful campaign’ having only 13k odd followers. Why is India lagging behind?
Anupam: I keep posting about NSA and its privacy issues. It takes great courage and relevance to post about things. So numbers are not the important things. Content matters.
Small numbers indicate the successful targeting.
Kiruba: Which means this event is successful. LOL!!
Anupam: Social media and social issues are less about numbers but about your idea. As long as internet is a free society, people will flock towards you if you have a worthwhile thought.
Social media listening
“At PG level also I get scolded by the faculty.. feeling sad”
Q Are colleges really listening to social media?
Kiruba: Social media will eventually trickle down from cities to towns and villages and all colleges will wake up to the effect.
“Be a producer. Not a consumer. If you want to be a brand, start producing original stuff. Follow and read less. Create more. “ (Value Add of the Day)
Q Comparing our general elections to US democratic elections, how do you see it shaping up with respect to that?
Anupam: Definitely, it will. In 2009, they overdid it. In social media, it’s the rule of 7. They hear about it 7 times before they act. So make sure, the message is just right. Understated and overstated messages will lead to no good.
“Any marketing campaign is measured by not just the quantity of figures but by the impact it has. Did you really contribute the changing the world in a small way? It’s all about doing something worthwhile. “
And on that note, i left the conference happy that i had reaffirmed my perspective on many things. Thanks to the organizers by the way for handing out free copies of Mr. Baxi’s book. I was supposed to ask a question for it which i din’t. But thanks anyway. Look forward to more such #socialpune events.
PS: Could you answer that Quiz question for me?